01. Scope
For the current requirement, we will be looking into mobile/App features. Desktop/Web feature is currently out of scope.
02. Flow of the Answer:
We will start by determining the Goals and describing it. Then we will list down some user groups and talk about their personas. We will prioritize and select one user group for which we are primarily developing the product. We will talk about some of the use cases and pain points of this user group followed by prioritizing the pain points. We will list down some of the solutions for the pain points mentioned and prioritize the feature, and describing it in more detail. In the end, we will describe the metrics that we might be interested in and key success metrics for the product. We will wrap everything in a summary and will also try to align it with the overall Facebook vision.
03. Goal
The product goal is to enable users to easily share updates related to healthy living with their family, friends and followers. We will be looking into metrics related to user adoption and usages of the product features.
04. User Groups:
We are going to prioritise users according to their interest in health and fitness:
- Power Fitness Users : These users are highly active in health and fitness. They use fitness applications like starva, NRC, use fitness trackers, etc to measure their daily fitness activities.
- Casual Fitness Users : These are moderately active in health and fitness. They might be causally involved in activities like running or some sports activities.
- Occasional Fitness Users: These are users with very low to almost no health and fitness activities. They don’t share or like to view any fitness-related content.
05. Prioritizing User Groups :
We will be selecting “Power Fitness Users” as they will be the early adopters of our product features and since they are highly motivated segment, Product adoption and usage will be comparatively easier.
06. User Cases/ Pain Points:
- Users find it difficult to post/share content related to their daily fitness activities.
- Users might not feel the need to share their fitness activities or updates.
- Users might not know what to share.
- Users find it difficult to connect with other users with similar fitness goals.
07. Solutions
a. Health Cards :
We can introduce, health cards, a new post type where Facebook will automatically collect data from fitness trackers or mobile sensors like calories burned, steps count, distance run, duration of workout or sports played etc. and generate a card out of the data. User can share healthcard with their friends and families.
In Health cards, we will Introduce “fit Points” in health cards. This will be our proprietary scoring system to score the fitness activity someone involved into. This score will be based on factors like:
- Duration of activity
- Type of activity
- BMI of the user.
- Impact of activity on health and wellness
- Time of day.
- Location and Geographic factors like weather, climate etc.
- Avg Calories burned.
- Occupation of the user.
- Age of the user.
b. Nutrition suggestions :
We will use AI and food image recognition to estimate calories and nutrients in the pic posted by the user. Viewers can view the estimations and nutrient values by tapping the photo ( just like we se people tagged in the photo)
c. 3rd Party Health Integrations :
3rd party integrations in Facebook stories and Facebook posts from apps like starva, NRC and other fitness applications.
d. Workout story template:
Just like boomerang, loops and time-lapse in Facebook stories, workout templates will try to capture the repetitive motion (or circuit) in a video. User can set attributes like name of the exercise, # of sets, # of reps etc. This will be cool and informative way of sharing their daily workout routines.
08. Evaluation of solution:
We will use Value vs Complexity framework to prioritise the feature :
|
Value |
Complexity |
Priority |
|
|
Health Cards |
6 |
7 |
0.85 |
|
3rd Party Health Integrations |
4 |
4 |
1 |
|
Workout Story Template |
8 |
6 |
1.33 |
|
Nutrition Suggestions(AI and Picture recognition) |
6 |
8 |
0.75 |
09. Metrics For Success:
The Metrics that we might be interested in for measuring the success of the product features :
For health cards:
- No. Of users posting health cards/ month
- no. of new users posting health cards/month
- Avg no. of like, comments, shares per card posts.
- Avg no. of health cards posts per user per month.
- % of health cards post to overall post type.
Leave a Reply